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好利来废除内部加盟制度
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好利来废除内部加盟制度
摘要:8月底,好利来创始人罗红对外发布公告,宣布公司解除了内部加盟制度,几位联合创始人管理地区的蛋糕店将陆续改名,且独立运营、不再归属于好利来旗下。与此同时,好利来旗下高端品牌黑天鹅蛋糕也关闭多家门店。自2019年7月底开始,国内烘焙连锁品牌好利来便在全国各地开始了大规模的品牌更名。除了北京、天津、成都等一、二线城市的门店外,其余各地则根据区域划分进行品牌更名,不再使用"好利来"的名称。其中,在华北和华中地区60余家店统一更名为"好芙利"品牌,而江西区域的好利来则更名为"蒲公英";华南地区、西北...
Dairy Products China News 201909 (Chinese version)
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