On August 10, Brand Finance, a world's leading
brand valuation consultancy, published a list of the ten most valuable dairy
brands in the world in 2021. Two Chinese dairy leading enterprises are in the
top three list, with Yili ranking the first and Mengniu ranking third in the
list.
It is the fourth year in the row for Yili to
be crowned as champion in the global dairy brand ranking. The top three dairy
brands are the same as those from 2020, namely Yili, Danone and Mengniu
respectively. However, the rankings of Friso and Almarai decreased compared to
last year.
Brand Finance is one of the world's top five
leading brand valuation consultancies. Brand Finance evaluates brands based on
seven standards, such as brand prospects, public awareness, brand influence,
marketing investment, employee satisfaction, company reputation, and brand
loyalty. Brand Finance’s professionalism has been widely recognized by
companies in the industry, and the ranking lists that Brand Finance publishes
have become an important basis for judging global brand value.
On the same day when the list of Ten Most
Valuable Dairy Brands in the World in 2021 was published, the Top 10 Most
Valuable Food Brands in the World in 2021 was also published. Yili ranked at
second place, and Mengniu ranked eighth in the list of Top 10 Most Valuable
Food Brands.
Yili receives recognition of Chinese authorities and lay consumers alike
An annual meeting of China Dairy Industry
Association was held in Beijing from September 11 to 13, and leaders from
related authorities, experts in the dairy industry, and some dairy enterprises
attended the meeting.
As one of the leading enterprises in the dairy
industry, Yili was also invited in the meeting, and was awarded “Chinese Dairy
Spirit Model Enterprise”. Yili was also awarded the First Prize in Technology
Invention Award, Outstanding Winner and the First Prize in Technological
Progress Award.
Online shopping has become normal in dairy
distribution during the COVID-19 pandemic. Because of this change, Yili
actively expands online channels and continuously explore new consumption
scenarios. For example, Live Commerce has become popular in China. Live
Commerce is a combination of Livestreaming and E-commerce.
Live streaming hosts, usually celebrities on
the internet, will have a live show introducing an item to people watching the
livestreaming show. Yili also tries to strengthen communication with consumers
through livestreaming shows, and thus Yili receives more recognition.
Yili uses big data to meet consumer needs and expand its market
Through a big data radar encompassing 420
different data sources and accessing data from over 90% of the entire network,
Yili uses big data analysis to gain insights into the deep-seated needs of
consumers in real time. It took 4 years to develop Shuhua lactose-free milk,
which solved many consumer problems related to lactose intolerance.
Not long ago, Yilixin Huoshu Sugar Diet
Formula Milk Powder was launched on the market, dedicated to solving the
nutritional problems of people with high blood sugar. Yili has always focused
on the manufacturing products of the highest quality and gaining insight into
the needs of consumers. Furthermore, innovative new products such as "Xu
Jin Huan" ice cream have brought surprise and satisfaction to consumers.
For more information on China’s dairy market,
please check our Dairy Products
China News.