May 5, 2014
Adisseo joins French delegation at China Feed Industry Expo
Marking the fiftieth anniversary of the establishment of diplomatic relations between France and China, the Embassy of France in China, the French Chamber of Commerce and Industry in China and FranceAgriMer, together with the Chinese Ministry of Agriculture and the China Feed Industry Association, organised a technical seminar to promote French expertise during the China Feed Industry Expo.
With over 40,000 visitors, the China Feed Industry Expo, held in Shenyang in northern China during April 19th- 20th, is China''s largest trade fair for animal feed. The technical seminar was attended by more than 200 French and Chinese participants.
Among the French delegation that had travelled to China for the expo was Adisseo, marking its tenth year of participation in the China Feed Industry Expo.
Brian Sloan, Director of the Ruminants Division with Adisseo, introduced the principles of the formulation of dairy cow diets on the basis of amino acid balance, an innovation born in France and developed rapidly all over the world.
Adisseo is an example of Franco-Chinese relations in the field of animal nutrition. "Adisseo is an example of a particularly successful cooperation between a Chinese group, Bluestar, and a French company specialised in a strategic business in China" said Franck Chmitelin, Vice-President Sales & Marketing Adisseo.
"Since our entry into the Bluestar Group, we have doubled our turnover, developed our industrial platforms in Europe and Asia, and invested heavily in research," he added.
Chmitelin presented the ambitions of the company in China and Asia. Despite the outbreaks of H7N9 influenza which has severely hit China in recent months, Adisseo is confident in the continued development of its poultry industry. China remains a strategic market.
Adisseo welcomed visitors at its booth, where Rhodimet®, Microvit®, Rovabio® and MetaSmart® products were introduced. Visitors also watched demonstration of PNE, a service based on near infrared spectroscopy, developed by Adisseo, which allows real-time assessment of the nutritional values of raw materials (e.g. corn, soy) entering the composition of the feed.