HomeProduct Complimentary download Anthura and KeyGene enter a long term strategic collaboration in anthurium and orchids breeding

Anthura and KeyGene enter a long term strategic collaboration in anthurium and orchids breeding

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Publish time: 23rd June, 2015      Source: Wageningen, Netherlands
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Anthura and KeyGene enter a long term strategic collaboration in anthurium and orchids breedingAnthura and KeyGene enter a long term strategic collaboration in anthurium and orchids breeding" title="Share this link on Facebook">Wageningen, NetherlandsJune 23, 2015Anthura BV, global market leader in Anthurium and Orchids, and Keygene N.V. announced today that theyhave entered into a long term strategic collaboration in Anthurium and Orchids breeding. KeyGene is aglobal leading molecular genetics company devoted to crop innovation. This collaboration is an extension ofthe successful multiyear service based collaboration between Anthura and KeyGene. The agreement enablesboth companies to effectively combine forces to create attractive novel traits and varieties faster as well asfurther increase efficiencies in the breeding operation.Anthura, supplying growers in over 70 countries, is constantly searching for innovative ways to develop andcommercialize new varieties. Taking a long term view, with this agreement Anthura effectively responds to thechanging needs of growers and consumers. KeyGene, having more than 15 years of experience in supporting clientsin the ornamentals industry, is fully equipped to offer Anthura tailor-made innovations to meet their breeding needs.Technology innovations combined with knowledge of plant traits and crop improvement will strongly enhanceAnthura’s breeding programs.“We are very excited to continue working with KeyGene, now even closer than before”, said Mark van der Knaap,Managing Director of Anthura. “In combination with KeyGene’s global leading position in molecular breeding &trait development in Ornamentals as well as in Vegetables and Field Crops, we are now optimally positioned tobenefit from genomic technologies as a means to further grow our market position”.“We are honored by the trust that is placed in KeyGene”, said Robert van Tuil, director business development ofKeyGene. “We are confident that our open and long term collaboration will have a major impact on our ability tomaximize the added value of KeyGene’s innovative strength and will bring unconventional solutions for thebreeding and business goals of Anthura”.About AnthuraAnthura is a true expert when it comes to Orchids and Anthurium. With a clear focus and entrepreneurial drive, Anthura hasbecome the leading breeding company and supplier of Anthurium and Orchid young plants worldwide. The organization is bestdescribed by its innovative character. Unlimited in varieties, offering unlimited possibilities. www.cnchemicals.com KeyGeneThe crop innovation companyKeyGene is a privately owned Ag Biotech company with its primary focus on crop innovation. KeyGene’s approach is to enablemolecular genetics for the future of global agriculture. KeyGene supports its strategic partners with cutting edge breedingtechnologies, bioinformatics and plant-based trait platforms, with more than 135 employees worldwide. KeyGene has sites inWageningen, the Netherlands and in Rockville, USA.More news from: Keygene NVWebsite: http://www.cnchemicals.com/: June 23, 2015The news item on this page is copyright by the organization where it originatedFair use notice