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Market Research of Stevia in China from 2019–2020

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Publish time: 7th July, 2021      Source: CCM
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Stevia sweetener industry in China consists of three segments, namely stevia planting, stevia sweetener processing and stevia sweetener consumption, involving hundreds of thousands of players including stevia farmers, stevia leaf traders, stevia sweetener producers, traders and end users.

China saw fast expansion in stevia planting area after the dramatic increase in stevia leaf price in 2014. However, the expanding planting area has led to oversupply of stevia leaves, and thus the stevia planting area shrank in 2017-2019. Meanwhile, product structure of stevia sweeteners has changed.

Stevia sweetener industry in China is currently at its growing stage, but stevia leaf price, the major driver of industry development, experienced great fluctuations in the past ten years. Planting areas of stevia, output of stevia sweeteners responded to the changing price. It is necessary for companies to foresee the trends of stevia leaf market.

Overcapacity has occurred in stevia sweetener industry as in other industries in China, as there were expectations of big increase in production due to steady economic growth in last decades. Moreover, local governments and manufacturers adopted investment scale and investment growth as key indicators of performance, to some extent, encouraging the overexpansion. As Chinese government proceeds to adjust policy regarding investment and overcapacity, overcapacity is going to decline in coming years.

   This report studies the current stevia sweetener industry in China. This market research provides detailed analysis on the elements affecting the growth of stevia sweetener industry in China, as well as current and historic development of the industry. Market drivers, restraints, opportunities and relative policies can be found in this report.

  

  

  

  Main contents:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
        No.                Content                
        

      
        
      		          Executive summary                
      
        
      		          Methodology, source and definition                
      
         1                 Overview of stevia sweetener industry in China                
      
         1.1                 Historic development of China's stevia sweetener industry                
      
         1.2                 Overview of industrial events in recent years                
      
         2                 Stevia planting in China                
      
         2.1                 Stevia leaf supply and planting area                
      
         2.2                 Geographic distribution of stevia planting                
      
         2.3                 Stevia planting and harvesting methods                
      
         2.4                 Stevia planting pattern and sales model of stevia leaves                
      
         2.5                 Stevia leaf price changes in recent years                
      
         3                 Stevia sweetener production in China                
      
         3.1                 Production of stevia sweeteners by product grade                
      
         3.2                 Prices of stevia sweeteners                
      
         3.3                 List of major stevia sweetener producers                
      
         3.4                 Analysis of key stevia sweetener producers 2019–2020                
      
         3.4.1                 PureCircle (Jiangxi) Co., Ltd.                
      
         3.4.2                 Zhucheng Haotian Pharm Co., Ltd.                
      
         3.4.3                 GLG Life Tech Corporation                
      
         3.4.4                 Guilin Layn Natural Ingredients Corp.                
      
         3.4.5                 Sunwin Stevia International Inc.                
      
         3.4.6                 Heilongjiang Land Reclamation Huiju Hailin Stevioside Co., Ltd.                
      
         3.4.7                 Qufu Sweet Source Biotechnology Co., Ltd.                
      
         3.4.8                 Shandong Huaxian Stevia Co., Ltd.                
      
         3.4.9                 Shandong Shengxiangyuan Biotechnology Co., Ltd.                
      
         3.4.10                 Chenguang Biotech Group Co., Ltd.                
      
         4                 Stevia export in 2019                
      
         5                 Consumption of stevia sweeteners in China 2020                
      
         5.1                 Consumption of stevia sweeteners by product grade                
      
         5.2                 Consumption of stevia sweeteners by end use                
      
         5.3                 Types of stevia sweetener end users in China and their main characteristics                
      
         5.4                 Stevia sweetener specifications in major end uses in China                
      
         5.5                 Major end users of stevia sweeteners in China                
      
         5.6                 Factors influencing stevia sweetener consumption in China                
      
         6                 Current role of government in China's stevia sweetener industry                
      
         6.1                 Policies on stevia sweetener industry in China and their influences                
      
         6.2                 Assessment of government's role in stevia sweetener industry                
      
         7                 Forecast on stevia sweetener industry in China       

  

  

  

  List of tables:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
        Table No.                Table Title       
         Table 2.5-1                 Prices of stevia leaves in China, 2017–2020       
         Table 3-1                 The glycoside components of stevia glycoside       
         Table 3.1-1                 Capacity and output of stevia sweeteners in China, 2017–2020       
         Table 3.3-1                 Basic info of major active stevia sweetener producers in China, 2020       
         Table 3.3-2                 Capacity of top ten stevia sweetener producers in China, 2017–2020       
         Table 3.4.1-1                 Stevia sweetener production of PureCircle Jiangxi, 2018–2020       
         Table 3.4.1-2                 Exports of PureCircle Jiangxi's stevia sweeteners, 2017–2019       
         Table 3.4.2-1                 Stevia sweetener production of Haotian Pharm and Hirye Biotechnology, 2018–2020       
         Table 3.4.2-2                 Exports of Haotian Pharma's stevia sweeteners, 2017–2019       
         Table 3.4.3-1                 Stevia sweetener production of GLG, 2018–2020       
         Table 3.4.3-2                 Exports of GLG's stevia sweeteners, 2017–2019       
         Table 3.4.4-1                 Stevia sweetener production of Guilin Layn, 2018–2020       
         Table 3.4.4-2                 Exports of Guilin Lay's stevia sweeteners and its revenue of stevia sweetener sales to Cargill, 2017–2020       
         Table 3.4.5-1                 Stevia sweetener production of Sunwin, 2018–2020       
         Table 3.4.5-2                 Exports of Sunwin's stevia sweeteners, 2017–2019       
         Table 3.4.6-1                 Stevia sweetener production of Huiju Hailin, 2018–2020       
         Table 3.4.6-2                 Exports of Huiju Hailin's stevia sweeteners, 2017–2019       
         Table 3.4.7-1                 Stevia sweetener production of Sweet Source and Shandong Haigen, 2018–2020       
         Table 3.4.7-2                 Exports of Sweet Source's stevia sweeteners, 2017–2019       
         Table 3.4.8-1                 Stevia production of Shandong Huaxian and Huaxian Healthy, 2018–2020       
         Table 3.4.8-2                 Exports of Shandong Huaxian's stevia sweeteners, 2017–2019       
         Table 3.4.9-1                 Stevia sweetener production of Shandong Shengxiangyuan and Shandong Siyuan, 2018–2020       
         Table 3.4.9-2                 Exports of Shandong Shengxiangyuan's stevia sweeteners, 2017–2019       
         Table 3.4.10-1                 Stevia sweetener production of Chenguang Biotech, 2018–2020       
         Table 3.4.10-2                 Exports of Chenguang Biotech's stevia sweeteners, 2017–2019       
         Table 4-1                 China's exports of stevia sweeteners, 2010–2019       
         Table 4-2                 Key destination countries/regions of China's stevia sweeteners, 2019       
         Table 4-3                 Key exporters of China's stevia sweeteners, 2019       
         Table 5.3-1                 Types of stevia sweeteners end users in China and their main characteristics       
         Table 5.5-1                 List of some major end users of stevia sweeteners in China, 2020       
         Table 6.1-1                 Existing policies on stevia sweetener use in China, as of June 2021       
         Table 6.1-2                 Stevia sweetener using guide       

  

  

  

  List of figures:

                                                                                                                                                                                                                                                                                                                                                                                                     
        Figure No.                Figure Title       
         Figure 2.1-1                 Stevia planting area in China, 2010–2020       
         Figure 2.1-2                 Stevia planting area and stevia leaf output in China, 2010–2020       
         Figure 2.1-3                 Trends of stevia planting area and stevia leaf price change in China, 2010–2020       
         Figure 2.2-1                 Geographic distribution of stevia planting in China, 2020       
         Figure 2.2-2                 Geographic distribution of stevia planting in China, 2016–2020       
         Figure 2.5-1                 Stevia leave quality (via different regions)       
         Figure 3.1-1                 Product structure of stevia sweeteners by output in China, 2017–2020       
         Figure 3.2-1                 Annual average market price of stevia sweeteners by product grade in China, 2018–H1 2021       
         Figure 4-1                 China's exports of stevia sweeteners, 2017–2019       
         Figure 4-2                 Monthly export volume of stevia sweeteners in China, 2019       
         Figure 4-3                 Key destination countries/regions of China's stevia sweetener by share of volume, 2019       
         Figure 5-1                 Consumption volume of stevia sweeteners in China, 2017–2020       
         Figure 5.1-1                 Consumption of stevia sweeteners by product grade in China, 2020       
         Figure 5.2-1                 Consumption structure of stevia sweeteners in China by end use, 2020       
         Figure 5.6-1                 Comparison of ex-works prices of stevia RA95 and other sweeteners in China, 2018–H1 2021       

  

  

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